Approx. annual sales in 2025
FOUNDER OF I AM JOY · #1 BESTSELLING COLLOIDAL GOLD SUPPLEMENT ON AMAZON
One focused call.
A clearer next move.
Bring the business question you want to work through. I spend one hour researching it before we meet, then we work through my findings together on a one-hour call. $200 USD total. Built on my experience growing I AM JOY to roughly $4M a year and selling it for $730,000.
1 hour of deep research1 hour with GriffinYour most important question$200 USD · one-time fee
See how the consultation works ↓
2019$02020$30K2021$100K2022$300K2023$1.15M2024$2.45M2025$4.01M
Approx. monthly sales at the peak
Bestselling colloidal gold supplement on Amazon
Exited I AM JOY in 2026
AI IS A TOOL. THE OPERATOR IS THE LEVERAGE.
AI can help you do
a whole lot of nothing—faster.
More output is not the goal. Better decisions are. If the offer is wrong, AI helps you scale the wrong work. I use it after we decide what matters, what to cut and where the real bottleneck is.
AI is available to everyone. The leverage is in the person using it: their judgment, experience, access and ability to act.
- Experience: I know what good looks like because I built, scaled and sold a DTC brand myself.
- Access: I bring supplier knowledge, software, contacts and specialists that a blank AI chat does not have.
- Pattern recognition: I can tell you what has worked, what has failed and what is worth testing next.
- Priorities: We discuss where pages, ads, software or automation could help, and what deserves your attention first.
You are not hiring a prompt. You are hiring my judgment, resources and network—with AI helping us move faster once the direction is right.
This consultation is research and advice. Building pages, running ads and implementing systems are outside its scope.
Operator experience✳Landing pages + ads✳AI + automation✳Focused consultation✳Direct founder access
LISTEN TO PEOPLE WHO HAVE WHAT YOU WANT
Advice hits differently
when the person lived it.
I know what it feels like to need the business to work.
Today I have a beautiful family, my own home, no debt, cash in the bank and peace in my heart. I work when I want and I can choose what I do with my day. That is the freedom I was trying to build—not revenue for a screenshot.
You should listen to people who have been where you are and built something close to what you want. My advice comes from the actual decisions, mistakes and systems behind a DTC brand that went from zero to $4M a year.
THE EXPERIENCE BEHIND THE ADVICE
I’ve sat on your
side of the table.
Founder of I AM JOYI launched I AM JOY in 2019, grew it to roughly $4M in annual sales by 2025, and exited the business for $730,000 in 2026.
From about $30K in my first year to a $730,000 exit, I’ve made the decisions that come with building a brand. I built the #1 bestselling colloidal gold supplement on Amazon. My experience spans direct-to-consumer growth on Shopify, Amazon and TikTok Shop—from the offer and creative to conversion, customer experience and repeat purchases.
I understand both marketing and systems. Marketing gets people interested and turns that interest into purchases. Systems help you track what works, organize the work and follow through consistently. I also bring the supplier knowledge, software, contacts and pattern recognition I earned building the business.
DTC consumer brandsMarketing + systemsShopify + Amazon
WHY I SOLD
Ready for
a new chapter.
In 2026, I sold I AM JOY for $730,000.
I was ready for a new chapter: using what I learned to help other founders build DTC brands, with more focus on marketing and systems. Building I AM JOY taught me how to connect a strong offer, customer acquisition, conversion and the workflows that keep a business moving.
My focus now is helping other founders build DTC consumer brands. In a focused consultation, I bring that experience to the marketing, systems or founder decision you want to work through.
WHERE WE FOCUS
More sales. Less chaos.
A business that gives you freedom.
Your ads, store and operations
need to work together.
01↗
Get the right attention.
Make your offer clear. Find the hooks and creative worth testing. Understand where your ad spend is going.
Advertising + creative questions02↗
Turn interest into orders.
Review how your pages explain the product, answer objections and guide the next step. Identify where Shopify or Amazon could improve.
Landing-page + Amazon feedback03↗
Use the right leverage.
Identify repetitive work and discuss where people, software or AI could help. Choose a practical next step.
Founder judgment + resources + AIWHAT YOU GET
One question.
Two hours of focused work.
One hour of preparation. One hour together.
Here’s how it works.
Share your context
Send your website or business idea, the main question and any relevant numbers before the call.
I research for one hour
I investigate the question, review the material you send and prepare findings to discuss.
We meet for one hour
We walk through the findings, weigh the options and identify what to do next. You speak directly with me.
HOW THE CONSULTATION WORKS
Prepared before we meet.
Focused when we talk.
One hour of deep research.
One hour together. $200 USD total.
01 / YOUR CONTEXT01 / 04
01 / YOUR CONTEXT
Send the question.
Send your website or business idea, the main question and any relevant numbers. We confirm what the research should focus on and arrange your call.
A clear focus for the consultation.02 / ONE HOUR BEFOREHAND
I do the deep research.
I spend one hour investigating your question and reviewing the material you share. The preparation happens before our live call.
Findings prepared for our conversation.03 / ONE-HOUR CALL
We work through it together.
We discuss what I found, the options available and your questions. The full 60-minute call is directly with me.
An informed discussion about your business.04 / YOUR NEXT STEPS
Choose your next move.
We close the call by identifying priorities and what to act on next. You handle implementation; there is no ongoing commitment.
Research + consultation. $200 USD total.ONE CALL. RESEARCH DONE BEFOREHAND.
Your business.
Your next decision.
Bring one main question about your offer, ads, landing page, Amazon presence or systems. I arrive prepared, so we can spend the call working through it.
For DTC founders and people preparing to launch a consumer brand.
ONE-TO-ONE CONSULTATION WITH GRIFFIN
$200 USD
One 60-minute call + one hour of deep research beforehand.
One-time fee · One call · No automatic renewal
- ✓One hour of deep research before we meet
- ✓One 60-minute call directly with me
- ✓Findings focused on your main question
- ✓Time to discuss options and next steps
Email or text to arrange a time and payment. Research and advice are included; implementation and ongoing management are separate.
YOU HIRE GRIFFIN. YOU GET GRIFFIN.
No handoff to
a sales rep or junior partner.
I do the research. I take the call.
Before we meet, I spend one focused hour investigating the question you send. On the call, we use that preparation to discuss your situation, the tradeoffs and the next step.
Direct access to me. One hour together, focused on your business.
IS THIS FOR YOU?
Built for DTC brands from
$0–$250K per month.
I am a strong fit for beginners and DTC founders doing anywhere from $0 to $250K per month. At the beginning, I can help you avoid expensive mistakes. As you grow, I can help you find the constraint in your offer, acquisition, conversion, creative or systems.
I reached roughly $330K per month myself. I understand the shift from getting the first orders to managing paid acquisition, Amazon, creative volume, cash flow and a business that has to keep working as it grows.
This works best when you bring a specific question and are ready to act on what you learn.
Tell me what you’re building and the decision you need help with. We’ll confirm the focus and arrange a time before I begin the research.
BEFORE WE START
A few
straight answers.
What does the $200 include?+
One hour of deep research before we meet and one 60-minute consultation directly with me. The total fee is $200 USD, paid once.
Is it a two-hour call?+
The live call is one hour. I spend the other hour researching your question beforehand.
What should I send before the call?+
Your website or business idea, the main question you want to work through, your goal and any relevant numbers or materials. We confirm the focus before I begin.
What can we discuss?+
Your offer, ads, creative, landing pages, Amazon presence or business systems. Pick the main question so the research and call stay focused.
Will you build pages or manage my ads?+
The consultation covers research and advice. It does not include page builds, ad production, campaign management or ongoing implementation.
Do you promise a specific revenue result?+
No. My I AM JOY story is my own experience. The consultation helps you evaluate your situation and next steps; results depend on your business and implementation.
How do I arrange the call?+
Email or text me with your context. I’ll reply personally to confirm the focus, available times and payment details. Sending a message does not charge you or reserve a slot.
What happens after the call?+
You take the next steps we discuss. There is no subscription or automatic renewal.
LET’S GET SPECIFIC
What’s next
for your brand?
Request the $200 USD consultation by email or text. Send your website or business idea, your main question and any relevant numbers. I’ll reply personally with available times and payment details.
One hour of research. One hour together. We confirm the focus and timing before I begin preparing.
Griffin Black Founder, I AM JOY
DTC brand consultant
DTC brand consultant
EMAILgriffinblack1@gmail.comSend your website, main question and relevant context
TEXT973-902-8228Text me the same details and I’ll reply personally